What The Hook: free audit

AI content studio · Remote, worldwide

Videos that stop the scroll.

What The Cuts is an AI content studio for brands that want to be watched: AI video production, from ads and reels to explainers and campaign films. AI gives us speed and range. Our editors give every cut its taste, timing and story.

Book a free content audit See the work

NewWhat The Hook: free AI‑powered audit 

Brands
25+
Videos
500+
Impressions
2.5M+

00:00 Showreel · cuts from client work below

Quick answer

What The Cuts is an AI content studio for brands, clinics and startups. We plan, create and edit video content: AI video ads, reels, explainers and campaign films, plus content strategy, posting and account management. Each month you get a content plan, finished videos with captions and covers, scheduled posting and a report on what to test next. Every video gets a human finishing pass, and we work remotely with clients worldwide.

// Experience across

What The Hook audit icon New from What The Cuts · free What The Hook Your numbers, decoded. Clear fixes. An AI‑powered audit of your Instagram page, emailed to you as a PDF. Get my free audit

[01] Selected work

Cuts for real brands.

Reels, ads and films made for clients. Hover or tap any piece to watch it with sound.

Selected work by our founder and team, including projects made during previous agency, freelance and in-house roles. Shown for portfolio purposes only. Brand assets and trademarks remain the property of their owners.

[02] Services

Five services, one studio.

Brands come to us at any stage. We can run the whole engine or plug into one part of it.

  1. 01

    Audit & strategy

    We analyse your account and audience, then build content pillars, hooks and a posting plan.

  2. 02

    AI video creation

    AI-generated scenes, b-roll and motion, produced fast and directed with taste.

  3. 03

    Editing

    Hook-first edits with subtitles, sound design, colour and pacing tuned for each platform.

  4. 04

    Posting

    Covers, captions and hashtags, scheduled and published across every channel.

  5. 05

    Account management

    Reporting, replies and monthly testing so every account keeps growing.

// What we make

  • AI video ads & campaign films
  • AI product visualisation
  • Social & performance ads
  • Talking-head explainers
  • Meme & trend content
  • LinkedIn ghostwriting
  • Graphic design & ad creatives
  • Live-action shoots (South India)

// Who we work with

[03] How it works

One loop, brief to report.

Seven steps that keep running. Every round of results feeds the next round of hooks.

  1. [01]

    Brief

    Goals, audience and creative boundaries, agreed before anything is made.

    You get: Creative brief
  2. [02]

    Analyse

    Your account, audience and competitors, read for what already works.

    You get: Content audit
  3. [03]

    Plan

    Pillars, hooks, scene flow and a list of what gets generated, shot or reused.

    You get: Shot plan
  4. [04]

    Create

    AI scenes and b-roll built around your footage, with variations for every scene.

    You get: Selects
  5. [05]

    Cut

    Pacing, subtitles, sound and colour shaped by hand until the cut feels intentional.

    You get: Review cut
  6. [06]

    Post

    Masters in the right ratios with captions and loudness, scheduled for each platform.

    You get: Masters
  7. [07]

    Report

    What moved, what to test next month, and the next round of hooks.

    You get: Monthly report

[04] About

Raw pixels become the cut.

What The Cuts takes brands from a blank feed to a working content engine: content analysis, strategy, AI video creation, editing, posting and account management.

We combine generative AI with traditional filmmaking craft: DaVinci Resolve colour grading, custom sound design and hands-on creative direction. We never deliver raw AI outputs. Every project goes through a human finishing pass: colour, timeline pacing, multi-track audio and frame-level quality control.

The name is the reaction we want from every viewer: “What the cuts?!” That split second when an edit is so good it stops the scroll.

“The camera didn’t vanish. It transformed. But human creative taste and storytelling instinct remain the true differentiator.”

// Founder

Faizul Rahman N

Founder & Creative Strategist

4+ years in content creation, working with brands, doctors and founders across healthcare, food and beverage, tech and events.

  • Meme marketing
  • Video editing
  • Content creation
  • Script writing
  • Photo & videography
  • Social media strategy
  • AI content & prompting

What The Cuts is a remote-first studio based in Tamil Nadu, India, working with clients worldwide.

// Tools we work in

  • DaVinci Resolve
  • Premiere Pro
  • After Effects
  • ElevenLabs
  • Adobe Firefly
  • Higgsfield
  • Flow AI
  • Google Gemini
  • ChatGPT
  • Claude
  • Suno AI
  • Nano Banana
  • Rêve AI
  • Perplexity AI
  • Affinity Suite
  • Canva Enterprise

Straight answers

What people ask before they brief us.

What is What The Cuts?

What The Cuts is an AI content studio. We plan, create and edit video content for brands, clinics and startups, from AI video ads and reels to explainers and campaign films, and we handle strategy, posting and account management.

Who does What The Cuts work with?

Brands, clinics and founders, remotely and worldwide. We have pages for aesthetic and skin clinics, food and D2C brands, B2B tech and AI video ads.

What do I need to send you?

Your own footage, product photos or an idea. A short brief with your goal, references and timeline helps, but you can also start with the free audit.

Do you shoot videos yourselves?

By default we work from your own footage, photos or an idea. Live-action shoots and videography are available on request for clients in South India, depending on location and budget, with more of India coming.

How does the free audit work?

What The Hook is our free AI audit of an Instagram page. You enter your page and the audit is emailed to you as a PDF, showing where your hooks lose viewers.

What do I get each month?

A content plan, edited reels with captions and covers, scheduled posting and a report on what to test next.

How much does it cost?

It depends on the services, how many videos you need and how fast. Send a brief or start with the free audit, and we will tell you what it would take.

How do I get in touch?

Email [email protected], message us on WhatsApp, or use the brief form on this page.

[05] FAQ

Clear answers.

Do you work with brands outside India?

Yes. We work with brands, marketing teams and founders worldwide. All client communication, creative review and file delivery happen remotely. Time-zone coordination is managed from the brief stage.

How long does a typical project take?

Timelines depend on scope and complexity. AI-led projects are typically faster to turn around, while projects that include a live-action shoot take longer due to crew and location coordination. We'll confirm a clear delivery timeline once your brief is locked.

What types of AI videos do you create?

Concept-driven AI commercials, studio-free 3D product showcases, explainer videos with AI avatars, UGC-style performance ad variations, and social media video series.

Can you accurately represent a real physical product?

Yes, with real footage. For AI or 3D visuals we work from your real product photos and check every frame against them. Where labels or small text must be exact, we use real shots, and you approve everything before it goes live.

Can AI production be combined with a real shoot?

Yes, on request. By default we work from your own footage. Live-action shoots and videography are available for clients in South India, depending on location and budget, with more of India coming. We can then add AI-generated scene extensions, virtual sets and visual effects.

[06] Start a project

Got a brief? Let’s cut it.

Share your goal, references, timeline and deliverables. Or start with a free content audit and we’ll show you where your hooks lose viewers.

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